Blue Sea Vacations
  • Home
  • Contact
  • Spring Break Cruise 2026
  • About
  • All Inclusive Resorts
  • Cruises
  • Europe
  • Groups
  • Giving Back
  • Blog
Blog/Monthly Updates

State of the Agency

7/2/2018

 
Playacar Palace
One of my favorite resorts, Playacar Palace in Mexico.
It has been five years since I started Blue Sea Vacations.  Sparked on by recent social media posts, I feel like now is a good time to do some reflecting.
​I had absolutely no idea what I was doing when I bought my Cruise Planners Franchise in 2013.  I knew I wanted to start a business, and I knew I loved travel.  I could do it full-time or part-time.  There wasn't a ton of overhead, and I wasn't tied to a specific territory.  Cruise Planners was a host agency.  A host agency is a larger company that many travel agents run their business through.  They provide a CRM system, support, marketing tools, etc.

I will openly admit that I thought it would be "easier" than it turned out to be a travel agent.  And the first two years, I treated it more of a hobby than business.  During year three, I eased up on participating and training for triathlons, and thought that if I wanted this business to succeed, I needed to put more effort into it. 

After three years, I realized that the name Cruise Planners was doing me more harm than good.  Clients thought that all I sold was cruises.  In actuality, all-inclusives were and still are my top selling vacation.  (Although cruises are second).  My franchise agreement was up, and I knew I needed to make a switch.

After much research, I signed on with a small, mid-Western based host agency.  I had thought that my new host agency was going to be much better.  It turned out to be at first.  But there were warning signs I should have noticed.  I can't get into the details, but they were obvious to me.  I chose not to see them

In the meantime while this was happening, I really started to work hard on growing my business.  I met new people, went to networking events, and hired Blue Boxer Web Design to help with my online presence.  I also made it a priority to go on FAM (familiarization) trips each year.  Travel agents need to always be traveling!  Things were finally starting to click.

Over the past 6 months, I've needed to switch host agencies again.  I'm extremely happy where I am now.  Making a switch again has been easier than I would have thought.  So where does that leave me five years in?

1) I still love this industry and profession.  I tell people that my dad owned a hotel growing up, and I feel like the hospitality industry is in my blood.
​
​2) I've learned that my web presence is much more important than my physical presence.  Networking just gets drilled over and over again.  I've come to realize that at many networking events, there are only a few types of people there.  You know who they are.  People who are there for the booze, people who are looking for a new job, and people who are there because they "have" to be.  I have found one networking group that is genuinely there for the right reasons, but it took a while.

3) Travel agents are still misunderstood!  I constantly have people telling me they thought travel agents are a dying profession.  Well, the travel industry employs more people than any other industry worldwide, so I happily disagree.  Having to educate on the benefits of using a travel agent is something I didn't anticipate having to do when I started this journey.  It doesn't bother me, because once people hear, they understand why we're here.

4) It took me a while to realize the importance of having niches.  Mine are all-inclusive resorts in Mexico and the Caribbean, cruises, and custom trips to Europe.  I can sell anything, but by having these specialties, I am able to speak deeper and help customers better.
Thinking about an upcoming trip?  Let us know how we can help!
Contact

Share the knowledge

 

Comments are closed.

    From your
    travel advisor

    Brian P.

    Archives

    May 2025
    April 2025
    February 2025
    October 2024
    September 2024
    June 2024
    April 2024
    January 2024
    October 2023
    September 2023
    July 2023
    June 2023
    May 2023
    April 2023
    March 2023
    February 2023
    January 2023
    December 2022
    August 2022
    April 2022
    March 2022
    February 2022
    December 2021
    November 2021
    October 2021
    September 2021
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017

    Categories

    All
    All Inclusive
    Babymoon
    Blue Sea Vacations Info
    Cruise
    Mexico
    Travel Industry News
    Travel Insurance
    Travel Tips
    Travel With Kids
    Trip Reviews

    RSS Feed

Connect

[email protected]
(518) 573-6220
(608) 618-2897


Based in Madison, Wisconsin.  
​Happy to connect wherever you are.
Blue Sea Vacations logo
Florida Seller of Travel Ref. No. ST15578
CST 2090937-50
Washington UBID No. 603189022
Iowa Registered Agency No. 1202
CST #2111810-40
​Terms and Conditions
Managed by Voyager Websites 
Photos from WeTravel.com, Herkie
  • Home
  • Contact
  • Spring Break Cruise 2026
  • About
  • All Inclusive Resorts
  • Cruises
  • Europe
  • Groups
  • Giving Back
  • Blog